TBS would continue to air the series in reruns the following night. On December 20, 2018, it was announced on its Twitter account that the series would be moving to TBS' sister network TNT on January 23, 2019. On January 11, 2018, the show was renewed for a second season, which premiered on April 15. It is hosted by rapper and actor Method Man and model and television personality Hailey Bieber, with Joshua Silverstein providing original beats for each rap battle, while writers from The Late Late Show provide the lyrics. ĭrop the Mic debuted on American cable network TBS on October 24, 2017. Corden serves as executive producer with his CBS late-night partner, Ben Winston and Jensen Karp. It was also confirmed that Corden would not be involved in an on-camera capacity, and a host would be announced at a later date. The series was announced on August 11, 2016, with a 2017 premiere. The show is a spin-off of a segment that was first introduced on The Late Late Show with James Corden. The show is based on a recurring segment on The Late Late Show with James Corden. The first 1,893 people who made it on the list will then have the opportunity to mint a Pepsi NFT on December 14th at 12:30pm EST.Drop the Mic is an American musical reality competition television series that premiered on October 24, 2017, airing on TBS for its first two seasons before moving to TNT for its third season on January 23, 2019. Furthermore, each item is free of charge, with the buyers only responsible for covering gas fees.Įach NFT will sit on the Ethereum blockchain and owners are free to trade the items independently on third-party marketplaces, making it a favorable brand awareness activity.Īs Pepsi wrote on Twitter, the NFT collection is only available for individuals on their waiting list, which opened on December 10th. The number of mics included in the drop represents the year the company was founded.Įach NFT collectible of Pepsi pays tribute to its celebrated journey and depicts its history in music and the suite of flavors that have helped it retain a strong consumer base since decades. The mics will have random features with certain rarities, making it resemble other popular NFT collectible projects. The “Genesis Mic Drop Collection” represents Pepsi’s first-ever foray into the world of NFTs, and will follow the model of a standard drop where a number of algorithmically randomized traits create a collection of collectibles. As musicians like Snoop Dogg and Timbaland come out in support of NFTs and driving NFT awareness it is no surprise that brands valuing the influence of music, like Pepsi, would embrace the NFT scene. The company has a long association with the world of music, including sponsoring the Super Bowl halftime show and many partnership campaigns with campaigns featuring some of the world’s biggest superstars, including Calvin Harris, Britney Spears and Beyonce. Mic Drop NFTs mint at 12:30pm EST on 12/14/21, be sure to check for information and our verified OpenSea Page □□įollowing a number of well-known brands, including Budweiser, Nike and Adidas, Pepsi is making its way into the metaverse and getting involved in the celebrated crypto community spirit. The Genesis Mic Drop Collection contains 1,893 generative microphones celebrating the brand’s warm history with the music industry. Famous fizzy drink manufacturer Pepsico is the latest in a series of big brands to launch into the world of NFTs.
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